Social Networking Sites

The growing popularity of social networking sites (SNS) among the Internet users demands an introspection of personal and social behavior of human beings. Today 1.5 billion people across the world have their profiles in social networking sites. Everything looks nice when you create a profile on social networking site, but how you feel when someone starts blackmailing using your personal data. Your boss threatens to fire you for posting comments on SNS. You feel compulsive to check your profile during work hours. SNS becomes a reason for anxiety and addiction. It starts affecting personal relationship with spouse and family members. Such sites make private life and public life of an individual a digital document.

Online Social networking is a type of virtual communication that allows people to connect with each other. This concept arises from basic need of human beings to stay together in groups forming a community. Social networking sites, email, instant messaging, video- and photo- sharing sites and comment posting are all tools that help people to communicate and socialize with each other. The first social networking site SixDegrees.com was launched in 1997. It allowed users to create profiles, list their friends and surf the friends list . Starting from 1997 to 2010 there are some 1.5 billion users of social networking websites (Kreutz, 2009). People join social networking sites because it gives them an opportunity to express their views, a feel of independency and self esteem. It’s just a click way to create a virtual profile and connect with millions of users across the world, becomes more interesting because you can stay connected with old friends and family members.
In my point of view all the students are also aware social networking sites for management colleges in indore.

The author of this article is Amol Raut Asst. Professor Pioneer Institute of Professional studies Indore